MTN Nigeria has started the ‘RevvProgramme’, to support over 10,000 SMEs to mitigate the effects of COVID-19 on Small and Medium Enterprises (SMEs).
The programme, which seeks to address major macro level issues specifically in the areas of re-igniting the economy and driving digital inclusion will begin with master classes for digital literacy. It also promotes business management and execution abilities necessary to accelerate the growth of their businesses.
MTN said the programme will adopt a four-pronged approach that includes master classes, access to market, productivity tools support and advisory initiatives.
The master classes, which will be delivered by MTN executives along with industry experts, will focus on various core areas of business management, as part of a broader strategy to uplift small businesses.
This will be followed by the selection of ‘The Y’ello 200’, that is, 200 top-performing SMEs at the sessions that will enjoy exclusive access to a broad range of technology and productivity tools and services absolutely free, for a period of six months.
The Chief Executive Officer, MTN Nigeria, Ferdi Moolman who spoke at the virtual launch of the programme emphasised that the initiative seeks to provide support to SMEs as they continue to lead Nigeria’s growth.
At the virtual launch, the Minister of Communications and Digital Economy, Dr. Isa Patanmi, said the programme will transform Nigerian entrepreneurs, especially those in the Micro and Small Medium Enterprise (MSME) sector.
The Minister of Industry, Trade and Investment, Otunba Adeniyi Adebayo, said MTN and his ministry were making similar efforts to develop MSMEs.
