MTN, NFF seal deal as football teams’ sponsor

By Maryam Bello

MTN Nigeria and the Nigeria Football Federation (NFF) have signed a three-year, renewable contract for MTN to become the exclusive official communications partner to NFF.

According to a statement from MTN, the deal makes MTN the official partner/communications sponsor to all Nigeria’s national football teams.

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The deal was announced at a formal signing ceremony in Lagos and attended by board members of MTN Nigeria led by the Chairman, Dr. Ernest Ndukwe and NFF officials, led by the President, Amaju Pinnick.

The Minister of Sports and Youth Development, Mr. Sunday Dare, called on other corporates to emulate the ICT giant and explore the possibility of supporting the development of other sports in the country.

“All hands must be on deck to strengthen our competitive position not only in football, but in other sports.”

Commenting on the deal, MTN CEO, Karl Toriola said: “This is the start of what we hope will be an inspiring, productive and value-adding partnership that can combine the role that technology plays, with the incredible experiences that football provides for the millions of Nigerians who follow the national teams.”

NFF President, Amaju Pinnick said: “Today is just the start of a new journey for Nigerian football, and we’re so excited to be on it. Over the coming weeks and months, we’ll be revealing more about our plans and how you can engage.”