Mikano International’s motor division has added another brand to its automobile offering with the launch of the Maxus Auto brand, joining the ZNA (Rich6) and Geely brands which have an existing partnership with Mikano.
The Maxus brand is not new in the market as it dates back to 1896 as a product of Maxus Autos which started in the UK under the Leyland marque with the production of commercial vehicles.
Subsequently, the company expanded its line-up to include passenger vehicles and a wider array of commercial vehicles such as buses and delivery vans. By then, the name had evolved to Leyland DAF Vans (LDV) through a merger.
With the powerful global support from SAIC, the Maxus brand is a success story across Europe, Asia, the Middle East, Africa, and many others. The brand retains the LDV-Maxus name for the UK, Australian and New Zealand markets where it remains the top selling Chinese automotive brand.
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In Africa, the Maxus brand is already making waves, most especially in Ivory Coast where it has gained vast popularity.
The Mitsubishi-powered engines are available in 2.4L or 2.0T, with a Borg-Warner 4WD system and other parts supplied by International Fortune 500 global companies.
At the launch event at Mikano Motors flagship showroom in Victoria Island, GM- Mikano Motors, Ralph Haidar, disclosed that like the other brands under Mikano Motors, the Maxus T60 would be assembled locally at Mikano Motors’ auto assembly plant in their Karameh Industrial City in Ogun State, expressing optimism about the acceptance of the brand.
He said, “We at Mikano Motors are excited about welcoming the Maxus brand into our fold,” describing Maxus Autos as “a brand with great potential to become a market leader.”
He said they would be on sale for the yuletide till December 31, 2022.
Speaking on other features of the brand, the National Sales Manager for Mikano Motors; Chijioke Mbonu, added that, “From Mikano Motors, theT60 offers a five-year/130,000km warranty –the highest warranty offer for any pick-up brand in the Nigerian auto industry.”
