Meristem unveils media campaign, expresses optimism on partnership

A leading financial services provider, Meristem, has unveiled its new corporate media campaign aimed at mirroring the organization’s founding core values and its brand’s attribute of growth.

The new campaigns, anchored on partnership and destination themes, showcase the essence of growth in life’s journey which is lived in phases.

Speaking at a private media chat, Oluwole Abegunde, the Group Managing Director, Meristem, said “there’s no better time to kick off the campaign than at a time like this, when we are experiencing a rapidly expanding middle class and the entrants of the same category into the affluent bracket.”

He added: “From our inception, we have operated a client-oriented business which has helped us to create tailor-made financial solutions for our clients, some of which include Retirement Planning, Mutual Funds, Foreign-denominated products like Meristem Dollar Investment Portfolio, Real Estate Advantage Portfolio and, more recently, Probate Management Service.

“We will continue to be proactive with product innovation as the investment evolves which is a signal of our readiness for partnership, to take our clients to their desired financial destination.”

To drive home the point on partnership and destination, the organization is working with a pair of celebrity influencers including Art Curator and Connoisseur, Nike Okundaye-Davies and top-notch Fashion designer, Mai Atafo.

Commenting on the partnership, Solape Akinpelu, Head, Brand Management at Meristem, said the duo of Nike Okundaye-Davies and Mai Atafo are easily a perfect fit for the campaign message.

“In partnering with these pair of influencers, we seek to solidify the benefits of partnership and tap into the potentials of a shared growth story as depicted in their different life endeavours,” she said.

Akinpelu added that their story highlights their different backgrounds and the boldness that has elevated their career prospects albeit with partners who have jointly stayed true to their vision.

“At its core, our campaign elaborates that lifes journey requires partners to help you get to the desired financial destination,” she noted.

It would be recalled that for the past 16 years, Meristem has been consistent in value creation and innovation within the capital market space.

According to the company, the new campaign aims at “wooing existing and prospective clients to a wide range of its diversified product and service offerings whilst making bold its ability and readiness to partner with people and businesses at any stage of their financial journey.”