Mercedes-Benz yesterday said it sold 2.3 million of its vehicle brand in 2019, a record achieved for the ninth time.
The global sales report shows an increase of 1.3 per cent compared to the previous year.
At the same time, Mercedes-Benz maintained its leading position among the luxury car brands for the fourth year in a row.
In all three of its main markets – China, Germany and the USA – the Stuttgart-based brand with the three-pointed star surpassed the high levels of the previous year.
China, Mercedes-Benz’s largest market, remained the main growth driver, with sales of 693,443 units representing an increase of 6.2% and a new record year. Last year’s model offensive with a total of more than 10 new or revised models led to a significant boost in unit sales, particularly of Compact Cars and SUVs, and contributed to the overall sales growth.
In full year 2019, Mercedes-Benz maintained its market leadership in the luxury segment in Europe markets and those of Asia, Canada and South Africa.
Chairman of the Board of Management of Daimler AG and Mercedes-Benz AG, Ola Källenius said, “The ninth consecutive record year underscores once more the strong demand for Mercedes-Benz vehicles, even amidst far-reaching changes in the mobility landscape.
“The next two years will also be characterised more than ever by the transformation of our industry.”
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