Nothing sells a good song like an aesthetically pleasing video. Daily Trust Saturday highlights some of the masterminds behind captivating visuals in the Nigerian music industry.
Clarence Peters
Clarence Peters is a Nigerian music video director and filmmaker known for his exceptional contributions to the African music industry. Born Clarence Abiodun Peters on December 20, 1982, he hails from a family deeply rooted in Nigeria’s entertainment scene; his father, Sir Shina Peters, is a renowned musician. Clarence gained prominence for his creative approach to music videos, blending captivating visuals with storytelling. Peters’ career took off in the mid-2000s, and he quickly became a sought-after director, working with top African artists such as Wizkid, Davido, Tiwa Savage, and many more. His distinctive style, characterized by vibrant colours, dynamic cinematography, and imaginative concepts, has set new standards in the industry.
Beyond music videos, Peters has also ventured into filmmaking, directing and producing movies that reflect his creativity and storytelling prowess. He has received numerous awards and nominations for his work, cementing his status as a trailblazer in African visual entertainment.
TG Omori
TG Omori, also known as Boy Director, is a prolific Nigerian music video director who has made a significant impact on the African music scene. With a keen eye for visuals and a deep understanding of music, TG Omori has become a go-to director for many top artists in Nigeria and beyond. His signature style is characterized by bold colours, energetic choreography, and cinematic storytelling. Born ThankGod Omori Jesam, TG Omori has risen to prominence through his ability to bring songs to life visually, enhancing the listening experience for audiences worldwide. His work often incorporates elements of Afro-futurism and street culture, creating videos that are both visually stunning and culturally relevant.
TG Omori’s creative talent has earned him numerous accolades and nominations, solidifying his position as one of the leading music video directors in Africa.
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DAPS
DAPS, also known as Oladapo Fagbenle, is a highly acclaimed music video director and filmmaker recognized for his dynamic visual storytelling. DAPS has made a significant impact on the global music scene with his unique aesthetic and creative directing style. With a background in cinematography and a passion for music, DAPS seamlessly merges artistic vision with technical expertise, creating visually captivating music videos that resonate with audiences worldwide. His work often features stunning cinematography, intricate choreography, and compelling narratives, elevating the storytelling aspect of music videos to new heights. Having collaborated with some of the biggest names in the music industry, including Migos, Kendrick Lamar and Wizkid, DAPS has earned widespread acclaim and numerous awards for his contributions to the visual arts. Through his creativity and dedication to his craft, DAPS continues to push boundaries and set new standards in music video direction, inspiring both artists and fans alike with his unparalleled talent and passion for visual storytelling.
Meji Alabi
Meji Alabi is a visionary music video director and filmmaker celebrated for his groundbreaking work in the global music industry. Born and raised in London, Meji’s Nigerian heritage infuses his creative approach, resulting in visually stunning videos that resonate with audiences worldwide. Renowned for his ability to blend cultural authenticity with cutting-edge visuals, Meji has collaborated with a diverse array of artists, from Afrobeats sensations like Burna Boy and Wizkid to international stars like Stormzy. His work often showcases vibrant aesthetics, innovative storytelling, and a keen attention to detail, captivating viewers and setting new standards in music video production.
With a portfolio of award-winning videos and a reputation for excellence, Meji Alabi continues to push creative boundaries, inspiring artists and filmmakers alike to explore new realms of visual expression. Through his artistry and dedication, Meji has solidified his place as one of the most influential directors in contemporary music.
Dammy Twitch
Dammy Twitch is a rising star in the world of music video direction, making waves with his innovative style and dynamic visuals. Dammy has quickly gained recognition for his ability to bring songs to life through captivating storytelling and striking imagery. With a keen eye for detail and a passion for creativity, Dammy Twitch has collaborated with some of the biggest names in the African music industry, including Davido, Olamide, and Fireboy DML. His work often features vibrant colours, intricate choreography, and cinematic flair, captivating audiences and setting trends in the ever-evolving landscape of music videos.
Despite his relatively short time in the industry, Dammy Twitch’s talent and dedication have earned him widespread acclaim and numerous awards, cementing his reputation as one of the most promising directors in Africa.
