Maser masters the art of staying at the top in smart TV manufacturer under Suri’s Leadership
Besides mobile phone TV, conventional television viewing still remains the hallmark of entertainment in our living rooms today suggesting that catch-up or on-demand services now account for a large number of television viewing. This also, suggests that the live television experience satisfies human emotional needs that on demand viewing alone can’t (like in the case of mobile TV viewing). People watch TV to unwind, for comfort, to connect, for an experience, to escape, or to indulge. TVs are the focal point in any Livingroom.
Unlike in the olden days, the quality of the pictures and sound are of paramount importance to the consumers. Today’s TV sets come in their sleek, clean styling and design, great technologies and innovative features allow our LED & OLED televisions to deliver unbeatable detail, colour and contrast. Good TVs offer high resolution picture quality with infinite detail – they bring a certain level of realism to the watchers.
This intrinsic need for high definition, high quality pictures with life-like colours and clarity, have driven TV manufacturers to raise their ante in not just the quality but almost all other aspects of customer needs including the pricing – and Maser, Dubai and Africa based TV manufacturer has been atop the LED smart TV in Asia, Middle East and Africa, shadowing the cheap but poor-quality China-made TV sets that have lately been littering the streets of African cities.
A few years back, TV sets were inaccessible to most people in Africa but this has changed in the last few years thanks to the rise family disposable incomes coupled with favourable pricing of electronic gadgets across the spectrums. This is translating in quality consciousness and demand for state-of-the-art products that will not only satiate the quest for statuses but will also sources of modern happy living.
Put otherwise, and as technological innovations are upbeat, most companies realize the importance of technology not just business but entertainment as well and envisage what their customers need at any given time.
Maser, a Dubai based brand manufacturer in Africa with vast interest in East Africa and West Africa has been upbeat to make available TV sets that are not only top-of-the-range but also affordable to many. This augurs well with the company’s quest to not only have its presence in Asia, but to spread out to middle East and Africa as well.
Maser is focusing on TV displays, the technology that augurs very well with Tanzanians and Kenyans and is friendly to their pockets – Maser has distribution point for East Africa in many regions. The company offers to the smart TV Market that is segmented by their resolution types such as 4K UHD TV, Full HD TV, and HDTV, Panel Type (LCD, LED, OLED, and QLED), and others. Smart TVs are responsible for transforming the television industry by offering a broad spectrum of innovative features through internet-connected services, which were not available with traditional CRT televisions. Smart TVs have Wi-Fi capability or an ethernet port that allows users to stay connected to the internet.
As mentioned earlier, it’s clear Maser believes strongly in this LCD technology manufactured at its factories in Africa market and hopes to remain ahead of her competitors especially the substandard TV sets that are flooding African markets. Just like maser’s competitors, and faced with fourth industrial generation, many TV manufacturers are now competing for the latest innovations in the user interface, content aggregation, and application development, such as smart TVs come with an operating system that can run apps and widgets, which can stream videos and music.
Set with unified internet capabilities, smart TVs offer numerous advanced computing abilities and connectivity. Smart TVs’ current capabilities allow consumers to search, chat, browse, share, update, and download content. Smart TVs are expected to face an emphasis on experience design over the next few years and Maser is already in the mix.
According to Smart TV Market – Growth, Trends, COVID-19 Impact, and Forecasts (2022 – 2027) report, demand for smart TVs will not decline even after the COVID-19 scourge. It further states that Nations, such as India and China, have a considerable consumer base at low and middle-income levels. Price optimization has offered a range of opportunities for TV manufacturers in small to mid-high price ranges. The same sentiments can be applied to Middle East and African markets.