The League Management Company, LMC, has entered into a strategic and investment partnership with Redstrike Media Nigeria, which will produce the Nigeria Professional Football League (NPFL)’s Media and Marketing Company.
This move is a deliberate attempt to commercialise the NPFL.
Under this new agreement, NPFL Marketing will be streaming live matches every week of the season through its own Platform “NPFL.tv”, as well as distributing and broadcasting through other media channels.
According to the joint statement issued yesterday by LMC and the media organisation, Redstrike will also be launching opportunities for companies and brands to sponsor the NPFL and to support the growth of the professional game in Nigeria.
Nigerian Football fans will be able to engage and enjoy NPFL.tv’s innovative and ground-breaking Next Gen 360 ̊ Platform.
Furthermore, Redstrike will also be working with each NPFL participating Club to build a dedicated club app to integrate with NPFL.tv and also enhance the revenue base of the clubs.
Although the 2020/2021 NPFL season is expected to re-start initially in October without crowds, Nigerian Football fans will be able to follow all the action and so much more through NPFL.tv.
The commencement of the new season which will run through to June 2021 is however subject to approvals of the Government and the health authorities.
Reacting to the marketing agreement with Redstrike Media, the chairman of the League Management Company, Malam Shehu Dikko said “This is exactly what Nigerian football needs. Our partnership with Redstrike is ground-breaking, enabling the NPFL to follow its ambition of becoming Africa’s Premier Football League and to be recognised as one of the most important leagues globally.
“We are delighted to enter into our strategic partnership with Redstrike.
“Their global football expertise is clear, their commercial credentials impressive and Redstrike’s technical ability to deliver NPFL.tv is extremely exciting.”
Bola Adefehinti, Chairman of Redstrike Media Nigeria and G2P Sports ,also expressed joy over the partnership as he said “Firstly, as a Nigerian football fan, I am proud that the NPFL/ Redstrike partnership enables us to deliver a ground-breaking Platform that makes the Nigerian Professional Football League accessible to all fans of Nigerian football, irrespective of their location.”