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Lagos to host beauty trade exhibition

Beauty West Africa – Africa’s largest international trade exhibition for the beauty sector – is returning to Nigeria next month. Running from November 17th-19th at…

Beauty West Africa – Africa’s largest international trade exhibition for the beauty sector – is returning to Nigeria next month.

Running from November 17th-19th at the Landmark Centre on Victoria Island, Lagos, the show will host over 120 exhibitors from four continents but will place a real focus on promoting Nigerian beauty and cosmetics products.

A conference, seminars and product demonstrations will all be part of the free-to-attend event.

According to the organisers, Beauty masterclasses will be delivered by some of the region’s leading celebrity make-up artists and industry experts in haircare, cosmetics, skin care and more.

Jamie Hill, BtoB’s Managing Director, said,“the Nigerian Beauty industry is huge and the thirst for new trends and styles is pulsating, so we cannot wait to get back onsite and host Africa’s first and largest beauty trade show post pandemic. The industry deserves a globally-renowned exhibition every year and we are just over the moon to be able to deliver this again.”

Hill said the event will appeal to anyone working in the beauty and haircare sectors, whether involved in the supply, manufacture or distribution of products, or on the customer-facing side.

More than 4,500 people attended the last Beauty West Africa Show in 2019.