The family favourite, “Kids Say the Darndest Things”, is back for its third season with the African series, bringing more laughs and heartwarming moments.
This followed the partnership between two entertainment powerhouses, Paramount Global Content Distribution and What Media Group, to deliver a unique blend of humour and authenticity to audiences.
“We are thrilled to be working with What Media Group to bring the Kids Say the Darndest Things format to audiences across Africa,” says Lauren Marriott, SVP, Content Partnerships and Brand Strategy, Paramount Global Content Distribution.
“Opening up the show across the African continent will allow kids and parents alike to watch this hilarious reimagined format together as a family.”
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CEO of WHAT MEDIA GROUP, Chichi Nwoko, emphasised the show’s commitment to celebrating the diversity and originality of African kids.
“With the support of Paramount, we’re setting the stage for a season like no other. We’re dedicated to maintaining the show’s essence, where the candidness of our young stars takes centre stage. In the past, the show focused on kids from Nigeria, but this year we are excited to open it up to kids from across the African continent. Our aim is to keep the content fresh, engaging, and true to the experiences of today’s connected and vibrant generation.”
As “Kids Say the Darndest Things Africa” prepares for its return, the production team is hard at work, setting the groundwork for a season that promises to captivate, entertain, and inspire. Casting calls will be announced shortly, inviting children aged 4 to 11 from all over Africa to share their unique perspectives.
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