Kia has introduced its Software Defined Vehicle (SDV) technology through its EV9 SUVs’ on-demand features and over-the-air (OTA) software updates which allow customers to remotely purchase and install new software functions based on their needs.
Kia, which is affiliated with Hyundai Motor Group, recently launched its flagship electric SUV, the EV9.
Notably, it is the group’s first model to offer a range of digital features and services accessible via the Kia Connect Store.
The EV9’s electrical/electronic (E/E) architecture allows for OTA software updates, giving customers the added flexibility to select the features they want to upgrade.
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In addition to other experiences, such as Highway Driving Pilot (HDP) which provides conditional Level 3 autonomous driving, Kia stated that further on-demand services will be continuously introduced through the Kia Connect Store, providing personalized experiences and new value for customers through advanced SDV technology.
Hyundai Motor Group’s future roadmap for SDV, announced last October at the Unlock the Software Age event, highlights the safe and comfortable freedom of movement offered by the software.
Upgradeable software can enhance vehicle functions, including safety, convenience, connectivity, security, and driving performance, to offer innovative customer experiences.
By embracing the latest technology, Kia is providing customers with personalized, cutting-edge experiences and paving the way for a new era of mobility.
Customers can customize features anytime, anywhere through the Kia Connect Store.
Kia is taking a step further in providing a personalized vehicle experience to its customers. The company recently announced the introduction of Hyundai Motor Group’s first-ever on-demand service with the Kia EV9, which will be available through the Kia Connect Store.
The Kia Connect Store offers a range of features, such as Remote Smart Parking Assist 2, which enables drivers to park and exit their vehicles remotely.
The store also offers a feature called Lighting Pattern, which provides five different display modes for the two clusters of small cube lamps affixed to the SUV’s front. The ultimate goal is to provide a wider range of high-tech features in the future.
Customers are met with unprecedented freedom and flexibility to choose and purchase the features they want at any time and from any location.
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