The establishment of Kannywood industry was to exhibit the Hausa culture and traditions through drama.
Music, drama, and other artistic works have become very imperative in people’s daily actions and from all indications, no society can live without them. Additionally, the existence of every society today depends on art, that’s to say the significance of arts can’t be overemphasised.
However, the Kannywood film industry has now taken a different dimension; instead of exhibiting the cultural norms and values of the real Hausa people they are derogating and weakening our societal norms and values.
A typical Hausa lady wears a “hijab” to cover up her body but in Kannywood movies, the actresses go half-naked, which is contrary to our societal norms and values.
What you are portraying in movies today is no longer educating, informative or entertaining. The movies have no positive impact on our community rather negative. Every day is a different story, the industry keeps releasing movies of zero messages when our community is full of religious and good moralities.
They always claim such behavior to be a ‘mistake’ but same issue keeps repeating itself.
The unscrupulous acts keep tainting the image of Kannywood industry.
Kannywood industry should understand that a film without a good message is like a mere folktale, and folktales never explain reality. I am calling on the industry to imbibe the culture of producing films related to our societal norms and values. There is also the need to set a committee to monitor the stars, and anyone found wanting should be expelled or punished to serve as a deterrent to others.
Ukasha Rabiu Magama, Toro LGA, Bauchi state.
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