Juventus, Ariston take partnership deal to Africa

Serie A giants, Juventus and Ariston have signed a regional partnership that will help improve their popularity in Africa.

This is the third step of a successful collaboration between Ariston and Juventus that started in China and Indonesia in 2021.

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Juventus are one of the most followed European football teams in Africa and Nigeria in particular with an academy to show for it.

With this regional partnership, the two Italian brands join their ambitions of growth and development assuring high performances.

Giorgio Ricci, Juventus’ Chief Revenue Officer said: “Africa, with over 15 million followers, represents for Juventus an area of key strategic importance, and Juventus academies in four countries (Morocco, Tunisia, Egypt, and Nigeria) work relentlessly to bring our experience and values to many African soccer enthusiasts.

“We are delighted to be working with Ariston, the two brands share an immense synergy of true Italian heritage as well as innovation.”

Laurent Jacquemin, Chief Executive Officer of Ariston Group, said: “I am thrilled to announce the new step of this partnership today, rooted in Italian excellence and with a global vision and reach, to win the great challenges of the African markets.

“Our commitment in Africa is paramount, with over thousands of distributors & partners and a broad range of products…which makes us today among the leaders in the territory. Teaming up with Juventus in Africa further reinforces our position.”