Jumia says it has partnered with Coca-Cola to enable consumers shop for their essentials and beverages online amidst the COVID-19 induced lockdown in Nigeria by the government.
The partnership, according to the company, will see consumers get free shipping and enjoy price discounts on selected items.
It added that the partnership also extends to supermarkets including Game which enables its customers to place order for products online.
Speaking on the collaboration, Kolawole Osinowo, the Head, Key Account Management at Jumia Nigeria, said: “We are proud to partner with Coca-Cola Nigeria Limited as part of our commitment to provide customers access to essential products during this challenging time.
“This partnership is in line with our “Stay Safe” campaign. We strive to continue operating so that customers continue to stay at home, use e-commerce to shop, and stay safe during the lockdown.”
Also commenting, Phoebe Larry-Izamoje, the Franchise Commercial Manager, Coca-Cola Nigeria Limited, said: “The COVID-19 pandemic has altered almost everything with regards to human interactions in the world.
“Considering the need for social distancing brought about by this pandemic, Coca-Cola, in its bid to help consumers have greater access to its products at less or no risk to lives, decided to partner e-Commerce platforms to make its products easily accessible, bearing the cost of delivery and offering a discount to our consumers. This is just one of our little ways of helping people cope during these difficult times.”
The initiative by Coca-Cola is expected to extend to other markets where Jumia operates including Algeria, Egypt, Ghana, Kenya, Morocco, South Africa and Uganda.
“These initiatives show the company’s way of expressing its commitment to consumer protection, as well as an avenue to encourage its consumers to practice social distancing by making online purchases of consumables, convenient and more affordable,” the e-commerce platform stated.