The Nigerian Council of Registered Insurance Brokers (NCRIB) has made the Emir of Kano, Alhaji Aminu Ado Bayero, its brand ambassador as part of its insurance awareness drive.
The President/Chairman of Council, NCRIB, Dr Bola Onigbogi, during the conferment of NCRIB brand Ambassador, described the Emir as one of the most venerated traditional rulers that any worthy individual or professional group must identify with.
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Dr Onigbogi said that the insurance industry in Nigeria has not been able to occupy its proper position in the nation’s economy due to multifarious reasons; some bothering on poverty and noxious religions and traditional beliefs.
She added that in spite of the huge population of the North, statistics showed that the level of acceptance of insurance as a risk-mitigating device is abysmally low, calling for all hands to be on deck to reverse the situation.
“It is a known fact that the world is full of risks and one way to mitigate the risks is through the embrace of insurance.
“It is in a bid to give personality endorsement to the NCRIB Brand, in consonance with the thrust of office of my leadership of the Council that few eminent Nigerians had been chosen as Brand Ambassador of the Council,” she said.
The Emir of Kano is the third Nigerian to be conferred with NCRIB Brand Ambassador so far.
She added, “It is our hope and prayer that your Royal Highness would deploy your position of influence as a father of all to constantly enlighten your numerous subjects about the benefits of Insurance to their properties and lives, most importantly, the need for them to engage registered insurance brokers in order to fully maximize the value of their insurances.”
Responding, the representative of the Emir, Alhaji Babba Dagundi, promised to use the Emir council’s position to assist the NCRIB to break the barriers of misconception and poor acceptance of insurance in the region.
The delegation also took the campaign on insurance to major motor parks in the Kano metropolis where the President and other members of the delegation took turns to sensitize motor drivers on the importance and the benefits of motor insurance.