Indomie Noodles, from the stables of Dufil Prima Foods Plc, has topped Africa’s most chosen noodle brand in Kantar World panel’s Brand Footprint ranking for 2016.
The research firm’s latest study covering 15,000 brands, 200 categories, 44 countries and five continents, representing 74% of the global population said Indomie attained the position in food manufacturing and consumer good category in Africa.
The Managing Director/CEO, Dufil Prima Foods Plc, Mr. Deepak Singhal, expressed the company’s satisfaction and appreciation to Kantar World panel for report.
Indomie achieved the highest number of Consumer Reach Points (CRPs), a metric that measures brand penetration and buying frequency, based on 1bn household decisions made by consumers in the FMCG category all over West, East and Central Africa for 2016.
The annual report based on consumer behavior data collected from over 300 billion shopper decisions, also ranked Indomie as number 8 most purchased brand in the world.
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