The Nigerian photographer, who is also an in-demand stylist, uses his work to provoke questions and answers. With a portfolio that includes work for musicians like Beyoncé, Tiwa Savage, Amaarae and Burna Boy, and publications like Vogue, New York Times, and i-D, Daniel Obasi has become a household name in the world of African fashion. A graduate of French Language from the University of Lagos, who began his career in 2012 as an intern and stylist, Obasi continues to prove what consistency, tenacity and patience can do. The Nigerian art director and photographer made his first foray into the fashion industry by working in shows at Lagos Fashion Week and with fashion brands like Adebayo Oke-Lawal’s Orange Culture Nigeria, and Papa Oyeyemi’s Maxivive. Through his blog, The Urban Coven, he began cultivating stories from interesting creatives on the continent, building a community of like minds. He continues to work on that unique brand of visual artistry, using photography, film and graphic design to bring his ideas to life.
Your works are phenomenal, and mostly feel very personal to you. How do you infuse your personality into them?
I was talking with someone the other day, and I came to the realization that I am very critical of my work. I realized that I began to take much more time away from creating, to spend time with my feelings and understand what these feelings mean to me, and what they represent for me. If I’m in a place of love, I want to create work that exudes that. If I’m feeling depression or sadness, I want to create work that exudes that. The feeling was just for me to be more vocal and speak up about certain things we all felt a bit uncomfortable with, and certain things about our society that make us a bit shuttered. I created a whole body of work around that feeling, and it’s probably going to come out sometime this year.
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Who inspires you?
I am heavily inspired by people who write books a lot. People like Buchi Emecheta, who wrote The Joys of Motherhood. I’m also inspired by Ousman Sembène, an African-French writer from Senegal, he had a lot of films back in the day. I loved his films because there was this huge pull towards activism, as they tried to fight colonization. His works had that at the root of it, and it wasn’t something I saw a lot in the industry we had here. I’m also by old cinemas a lot, surrealism, and alternate universes. Solangè inspires me a lot, because she has a very modern way of interpreting certain concepts that I think are very beautiful.
Can you give us any more insights about the things we should be expecting from you in the months to come?
Well, what I can tease is that I have a photo album coming out soon, and trust me, there’s going to be a lot of conversation about it, whether I want there to be or not. I’m also trying to do more gallery work.
In your work, you’ve moved on from the continent to working with some A-listers across the world. How did that come about for you?
I think it happened, as it does happen for every art. Your work grows as you grow. The more people see your work, the more interest in it begins to rise. There are Nigerians everywhere, there are Africans everywhere. Once people understand that something is coming from home, they want to see home and be a part of it. The world is also now a global place, so it’s kind of a no-brainer not to expect that.
You styled the music video for Amaarae’s ‘Sad Girlz Luv Money’ remix with Kali Uchis – how did that come together?
With Amaarae’s project, we had to do a lot of communication via zoom because of all that traveling restrictions. So, there was a team in London and a team in L.A., and they all just came together to help make it possible. London is big in fashion, and because people know her as well, they were interested in working with us. It’s usually just a thing of interest.
And how would you define the most challenging parts of executing these projects?
I think right now, a real challenge I’m facing is travelling, in the sense that there are/were a lot of restrictions. Those political challenges sort of hinder the work sometimes.
Are there people you’re looking forward to working with?
I would love to work with Beyoncé again, to be honest, on a very direct project. That would be amazing. I would love to work with Petite Noir, he’s an amazing singer. I would love to work with Tim Walker, from a collaborative point of view, and talk to him about the way he creates images. I would definitely love to do a project with Adesua. She’s my very good friend, but I’d like to do some really big projects with her someday soon.
Are there things about your work you’d like to set straight?
I know it may take a while for people to assimilate what I create, and to be honest, I think that it’ll get more complicated. I’m very big on metaphors and symbolism, so a lot of the work I would be creating would have them ingrained. I’m interested in creating this follower-ship of people who actually want to have conversations about the work; people who are curious. As an artist, we inspire new ideas and question the way we do things, and it’s the next phase of my work. Now, I want to create my work, and have people look at it, engage with it, ask questions about it, and learn from it.
Culled from
www.okayafrica.com
