Hyundai Motors is taking its electric vehicle technology a notch higher with the design of E-pit ultra-fast charger.
The innovative designs, according to Hyundai, greatly improves user experience by solving several problems that are typically found in EV chargers such as bulky cables, complicated operation and service use, unclear charging status, hygiene (especially important during a pandemic) as well as production and maintenance.
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The E-pit won a gold medal last week at the world-renowned International Forum (iF) Design Award 2021 with the auto firm carting away 13 other awards for design excellence.
Worldwide, auto manufacturers are shifting focus away from combustible engine automobiles but the EV now requires unceasing research and innovation to improve consumers’ acceptance and confidence.
Inspired by the pit stops of Formula One racing, Hyundai Design Centre designed E-pit to offer fast, easy, convenient and premium services to EV customers.
It’s easy to use and provides a simple yet powerful design solution that considers a variety of things from hygiene to maintenance.
“Innovative design comes out when the designer focuses on the user’s experience as the top priority,” said Senior Vice President and Head of Hyundai Global Design Centre, SangYup Lee.
According to him, “The E-pit design is the absolute result of our efforts to offer a new charging experience to customers.”
E-pit’s design considers various charging scenarios based on Hyundai Motor’s human-centred philosophy. For example, its large roof provides a comfortable charging experience regardless of weather conditions. Moreover, the auto-positioning feature, which automatically moves the charging cable, allows diverse charging positions for different vehicles.
Also recognised is the ‘Hyundai Prophecy’, a concept that forges a strong emotional connection between humans and automobiles, giving more value to the customer’s every moment.
“This award is considered to be the part in which Hyundai has been fully recognised by global experts in the field of brand communication beyond product design,” said Executive Vice President and Global Chief Marketing Officer at Hyundai Motor, Thomas Schemera.
“In the future, we will strengthen our activities to build an innovative brand image through creative and sustainable customer experiences,” he added.