Sanan Real Homes Ltd., a Nigerian real estate company, is pushing to redefine industry standards despite facing challenges such as affordability issues, transparency concerns, and limited accessibility.
The company’s founder and CEO, Alhaji Sanusi Abdul Sanusi, emphasized the company’s commitment to revolutionizing the real estate sector by prioritizing innovation, integrity, and inclusivity.
The company, in a statement by its Head of Public Relations, Yunusa Saidu Adams in Abuja on Saturday, highlighted its mission to “change the narrative and make a difference in real estate.”
“For decades, the real estate sector has been seen as a transactional business, focused mostly on profit margins,” Sanusi said.
“Sanan Real Homes Ltd. challenges this perception by adopting a people-first approach. A home is more than just a structure; it is a sanctuary, an investment, and a foundation for future generations.
“Sanan Real Homes Ltd. is introducing cutting-edge designs, incorporating modern technology and sustainable practices that cater to the evolving needs of today’s dynamic lifestyles. The company’s projects, which include energy-efficient smart homes, are not only innovative but also environmentally sustainable, aligning with global demands for eco-friendly urban development.
The company is also committed to transparency, addressing a significant barrier in the industry.
“Sanan Real Homes Ltd. embeds integrity into all its operations, ensuring clear communication during transactions and adhering to the highest construction standards,” said Sanusi.
The company aims to ensure affordable homeownership without sacrificing quality, empowering more Nigerians to achieve their dreams.
The founder said in addition to its business model, Sanan Real Homes Ltd. focuses on community development. The company’s projects are designed to foster vibrant, thriving neighborhoods with green spaces and communal facilities that enhance residents’ quality of life. It also contributes to local economies by creating job opportunities and partnering with local businesses.
“Looking to the future, Sanusi believes that the real estate sector must evolve to meet new consumer demands and global challenges.
“Real estate should not just be a commodity, but a catalyst for societal progress,” he said.
“Sanan Real Homes Ltd. plans to lead this transformation by embracing technology, sustainability, and a customer-centric ethos.
“The company’s collaborative approach with governments, financial institutions, and community organizations aims to tackle systemic barriers and create a more inclusive real estate ecosystem.
“With its slogan, ‘Changing the Narrative, Making a Difference in Real Estate,’ Sanan Real Homes Ltd. stands as a testament to the potential for positive change in the industry. By prioritizing purpose over profit, the company is not only transforming properties but also lives, ensuring its impact extends far beyond construction”, he said.
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