Like every little bird learns to fly and infants taking baby steps, so are many start-ups confronted with a lot of challenges early on, stemming from raising capital and getting clients to survive the pilot stage of their existence. Webcore Nigeria, a digital enterprise providing cutting edge products and services to businesses, was confronted with much more daunting challenges at the outset.
Founded in 2016 by tech guru, Eloho Oyegwa, who hails from Delta State but was raised in Lagos, Webcore Nigeria started out offering a range of digital products, including Social Media Marketing, SEO, Internet Branding, Online Presence, and Digital Marketing packages and transitioned into providing website design services and product-led model. The idea moved the company from one struggling to keep its head above water to a thriving business.
Speaking on the issues that confronted Webcore Nigeria when it begun operation seven years ago,
Eloho Oyegwa, who disclosed that the fear of God as a Christian guides his business relationship with clients, explained how he was able to walk the company out of a seemingly difficult period.
“I run Webcore Nigeria, a product-led digital technology business where we offer a range of digital products, including Social Media Marketing, SEO, Internet Branding, Online Presence, and Digital Marketing packages, through our webcorenigeria.com e-commerce platform”, he said.
“The idea for this venture emerged from my initial experience in website development, which later transitioned into offering website design services.
Recognizing the limitations of service delivery business, I pivoted to a product-led model in 2016, focusing on digital solutions.
“Since our establishment on August 31, 2016, this approach has not only resulted in higher and faster revenue but also enabled us to reach a broader audience, making it a successful and sustainable business model.
“When I first founded my business, I faced significant challenges, particularly in generating sufficient revenue and attracting new customers. The lower revenue and struggle to expand our customer base were daunting obstacles. In order to overcome these challenges, I made a strategic decision to pivot from a service delivery model to a product-led digital technology business.
“By transitioning to selling digital products like Social Media Marketing, SEO, Internet Branding, Online Presence, and Digital Marketing packages through our e-commerce platform, we not only addressed the issue of lower revenue but also found a solution to attract a wider audience.
“This shift not only boosted our earnings but also allowed us to connect with more customers, transforming our initial challenges into opportunities for growth and sustainability”, Eloho Oyegwa said.
A native of Okpawha village, Aviara Town, Isoko South, he attended Ade Akodu Memorial Primary School and Gbaja Boys High School–both in Lagos. He developed interest in computer education in the 1990s while in primary school. His teacher had emphasised that computer will dominate the future. The assertion left an impression on his mind as a child. He went on to obtain a diploma in Computer Science at Lagos City Polytechnic and later graduated from Lagos City Polytechnic in 2011, when he delved into the fundamental principles of algorithms, software development, and computer systems.
Eloho Oyegwa revealed the impact of his parents in his upbringing and affinity with his people and culture, despite being born and raised in Lagos.
“I come from a religious, warm and loving family. My parents have always been my pillars of strength and have taught me invaluable life lessons. My father, Engineer Jeremiah Akporuere Oyegwa, is a hardworking individual who has instilled in me the importance of dedication and perseverance. My mother, Mrs Felicia Aruoriwo Oyegwa, is incredibly compassionate and has taught me the significance of empathy and kindness.
“I am the 5th child born before the youngest child in our family. Growing up, my parents emphasized the values of honesty, integrity, and respect for others. They taught me the importance of education and encouraged me to pursue my passions. Our family gatherings were filled with love, laughter, and the joy of togetherness.
“I was born in Lagos State, Nigeria. I grew up in Surulere, Lagos State. This town holds a special place in my heart. It’s where I learned my first lessons, made lifelong friendships, and developed a strong sense of community.
During the yuletide season in the late 1980’s and early 1990’smy childhood was marked by frequent visits to my native hometown in Okpawha village, Aviara Town, Isoko South, Delta State.”
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