Entrepreneur and social media enthusiast, Tolu Idris, has described how her company, Aisha Secret worldwide, started at zero funding.
She was reacting to questions on the success recorded by her in a short span, in encouraging people, especially youths struggling to build on their initiatives.
“I believe in hard work, so I get my feet to the ground to work and understand that the only short cut to success is more work.
“People see me today and say I have made it big, nobody knows the level of efforts we’ve put in to come this far,” Aisha said.
The Lagos-born skin care producer said, “while growing up in the streets of Ajegunle, I was determined to make a difference, in whatever field of endeavour I choose.
“I have spent sleepless nights in order to prove that, the girl child can equally succeed as the male, if given same opportunity.
“Today, from all walks of life, people want to know and meet me. I’m not a popular celebrity, but I have touched thousands of lives in no small ways.”
Aisha said, every woman who feels defeated or lost, should be motivated by her story. “You must face and conquer life. You must get to a point where the only option left for you is to succeed, and prove doubters wrong,” she said.