By Favour Aliyu
In a bid to reverse the low visibility amongst small and medium-scale enterprises, tech startup company, HIBOAT Media Int’l, has rolled out plans to boost awareness through the introduction of digital marketing techniques among Nigerian brands.
According to the company’s Chief Executive Officer, Mrs Helen Imah, HIBOAT Media is coming with digital marketing skills that would position Nigerian brands on a path to success in achieving their marketing goals.
Imah said despite the phenomenal growth noticed in the usage of digital marketing among brands in Africa, Nigerian SMEs seem to shy away from taking full advantage of this technology.
Digital marketing, which is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers, is widely embraced among brands in countries like South Africa and Kenya.
She said, “HIBOAT offers a wide array of services including web development, SEO, videography, social media marketing, graphic design, web security, UI/UX Design and promotions.
“We work with our clients to create unique business strategies that ensure all of their aims are met. We deliver authenticity and transparency to all our results and ensure that working with us is always valuable.”
Mrs Helen highlighted that their company’s values allow them to deliver unrivaled services to revamp businesses in Nigeria.
“We give Headlines to our clients’ businesses in our presentation in such a way that they become more attractive to their potential customers/clients and what we get back in return as appreciation from them is a testimonial.