Prominent grassroots mobiliser and activist, Hamzat Lawal, has shared insights on building resilient non-profit organisations in Africa.
Lawal shared the insights while responding to questions from the host of a fireside chat, Kalada Belema Meshack-Hart, at the ongoing 5th African Women Summit in Nairobi, Kenya.
Speaking at a session titled “How to Build Resilient Non-Profit Organisations,” Lawal captivated the audience with his personal experiences and insights on how he started the Follow The Money movement, which is now operational in 12 African countries.
The Malala Fund Education campaigner who is also the Chief Executive of Connected Development (CODE), said: ”In 2010, there was lead poisoning in Zamfara state, north-west, Nigeria. And, at that time, it was reported that over 400 children had died due to artisanal mining.
”In 2012, I was struggling to get information and knowledge of how the government responded, because, at that time, it was declared as a national emergency. Then, I was 24 years old.
”So, I went to the Ministry of Health, the Ministry of Mines, and the Ministry of Environment. And, all the officials kept asking me ‘Who are you? who sent you? Why are you asking?’
”So, I took a risk, I embarked on a trip from Abuja to Gusau (capital of Zamfara), to Anka, and then to Bagega, which in total took me 18 hours. And at that time, when I got there, I found out that over 700 children actually died, so it was under-reported. No single cent of the millions of dollars that was approved, got to this community.
”So, I started a campaign with a hashtag. we started the Twitter hashtag campaign. The name of the community is Bagega. So, what we did was we created a hashtag called #SaveBagega.
”We started with Twitter, and from there it went to Facebook, and interestingly, in less than 48 hours, something that started on social media found its way to Al Jazeera, BBC, DW and CNN. ‘In 72 hours, the president at that time responded and said they had seen our campaign and they have now approved the sum of $5.3 million.”
Lawal reiterated the significance of social media as a catalyst for advocacy and brand resilience, urging participants to be conscious of the need for consistency in messaging and strategic hashtag utilisation.
”It allows you to know how many people have seen your hashtags, the impact and how many people engaging it. So when you write proposals, you can talk about your reach digitally,” he noted.
He also stated that digital storytelling and leveraging free online platforms are important to amplify marginalised voices and hold institutions accountable.
In addressing the pitfalls that non-profits must navigate, Lawal emphasised the importance of robust governance structures, stakeholder engagement, and succession planning.
”Now, we are in a phase where we are thinking about building an endowment. The succession plan is the biggest elephant in the room.
”I want to leave the organisation in such a way that they have a lot of resources, both human capital and financial, but most importantly, something to always fall back to,” he added.
Lawal is also attending the All Africa Media Leaders Summit 2024 while closely monitoring and engaging on a wide range of consultations on the ongoing 2024 UN Civil Society Conference ahead of the Summit of The Future in September as an SDGs Award-winning campaigner.
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