GTI Asset Management and Trust Ltd. has signed a strategic partnership deal with the Nigeria Football Federation (NFF).
According to the statement, the ceremony, which took place in Abuja is expected to boost the commercial value of the FA Cup, Nigeria’s oldest domestic club competition and ensure that it attracts sponsorship.
The President of the NFF, Ibrahim Gusau, commended the GTI Group for what they have achieved with the NPFL and expects the partnership to impact positively on the development of the FA Cup.
Similarly, the NFF General Secretary, Mohammed Sanusi, stated: “the NFF is delighted about this partnership as we are keen to have the glory days of the Federation Cup back.
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“This agreement has the potential to robustly improve the country’s football economy.”
Reacting to the new deal with NFF, GTI’s Group Managing Director, Abubakar Lawal, affirmed that the company’s expertise and experience would further improve the management of the FA Cup.
“We expect that between now and the first three years of this deal, the FA Cup would have been transformed to a very competitive tournament full of excitement and glamour,” he said.
The FA Cup was created in 1945 and it is currently the main football single-elimination tournament in Nigeria, contested by over 2,000 teams across the 774 local governments of the Federation and FCT.
GTI became a strategic partner to the Nigeria Premier Football League (NPFL) in 2022, and since then the financial institution has remained committed to restructuring the elite league.
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