Devon King’s, a PZ Wilmar brand, has launched a campaign to sensitise Nigerians on the dangers of consuming unbranded cooking oil.
The campaign tagged “Less is More” also provides healthier and affordable options, a statement from the organisation said.
“According to NAFDAC, unbranded vegetable oil is unsuitable for consumption and could have negative health implications. The agency says heart diseases are one of such problems due to high cholesterol content and other fattening agents that have been added in them,” the Category and Brand Manager, PZ Wilmar, Toyin Popoola-Dania, said in the statement.
“Studies have shown us that many people are unaware of these dangers, while many simply consider these unbranded oils more affordable. It was for these and many more reasons we started the “Less is More” campaign to educate Nigerians on the risks of consuming unbranded oil.
Dr Kingsley Akinroye, Executive Director Nigerian Heart Foundation NHF, said vegetable oil found to be contaminated by interference with any additive may contain high cholesterol and work against the normal flow of the body. He said this will in turn block heart vessels and lead to sluggishness of blood movement.