The Nigerian Tourism Development Corporation (NTDC) in collaboration with Google has trained staff of the agency on how to integrate digital technology into tourism market.
This was disclosed via a statement made available to journalists in Abuja by the agency.
It quoted the Director General of the NTDC, Mr Folorunsho Coker, saying that capacity building and staff welfare are the priority on his agenda in repositioning and promoting domestic tourism in the country.
He said digital technology is globally employed to drive tourism hence the need for his staff to possess the technical know-how and skills to drive the development of Nigeria’s tourism industry.
"The staff of NTDC are important stakeholders in the tourism value chain, because they are the implementers of the Corporation’s strategic imperatives, hence the need for this training, they must possess technical know-how and skills to drive the development of the Nigeria’s tourism industry.
"Therefore, I really appreciate Google for their commitment towards training of our staff’’, he said at the one-day training.
In his remark, Google’s Resource Personnel, Mr Ogundele Olumuyiwa Caleb, said the objective of this training is to equip the participants with the requisite digital skills to conceptualize and articulate targeted marketing strategies with a view of attracting a broad spectrum of tourists and create the conditions to evolve into a world class destination.
He assured that Google would invariably continue to do its part towards the sustainable development of tourism in Nigeria.