About 5,000 Small and Medium Enterprises (SMEs) and entrepreneurs in Nigeria, Kenya and South Africa will be receiving free training to help their businesses thrive via the newly launched Hustle Academy, tech giant, Google has disclosed.
Google Hustle Academy is a bootcamp-style training programme designed to help entrepreneurs and small businesses owners position their businesses for investment opportunities and building viable business models for the future.
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At the Academy, business owners will undergo five days of hands-on training and receive 3,000 hours of training on fundamental aspects of business to help them navigate the challenges faced by SMEs in Africa.
Head of Brand and Reputation, Sub-Saharan Africa, Mojolaoluwa Aderemi-Makinde described SMEs as the engine that drives growth for any economy; noting that in Africa, SMEs account for about 80percent of jobs and are a significant source of economic growth.
“Our hope is that through the Hustle Academy training this year, we will be able to assist 5,000 SMEs and entrepreneurs across Africa take their business to the next level and find ways to scale our efforts to help even more businesses going forward,” Aderemi-Makinde added.
The Executive Secretary, Lagos State Employment Trust Fund, Teju Abisoye, said the initiative is designed to improve business prospects and also create the impact desired at the State Employment Trust Fund.
“I recommend this programme to business owners and SMEs, to improve results and growth in Lagos business ecosystem,” he said.