Google introduces new Generative AI

Google has introduced a new Generative Artificial Intelligence (AI) that transforms and creates new opportunities for content to be discovered on its search engine.

This was made known at a media roundtable in Lagos focusing on introducing its Search Labs and Search Generative Experience (SGE) to the Sub-Saharan Africa (SSA) region.

The General Manager, Google Search, Africa, Ms Wambui Kinya, said at the roundtable that the SGE was a new generative AI experience in Search to help one get even more from a single search.

Kinya said that with the new generative AI capabilities in Search, Google was taking more of the work out of searching.

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The News Agency of Nigeria (NAN) reports that the SGE was initially introduced at Google’s I/O event, but was now being expanded to new locations in Sub-Saharan Africa (SSA) for an Opt-in experience in search lab.

It is also being expanded to Spanish-speaking nations, including those in the United States of America.

The general manager said that Google was reimagining a supercharged Search that does the heavy lifting in search engines, so one would be able to understand a topic faster, uncover new viewpoints and insights and get things done more easily.

She said that the SGE was the first step taken in the experimental journey and a part of Google’s vision to make Search radically more helpful.

“We are excited to bring this to the SSA region and look forward to receiving feedback and iterating on the experience alongside our users over the next few months.

“SGE first delivers an overview and beneath this, users will see suggested next steps where they can simply tap a query or type in a specific follow-up question.

“This conversational experience enables people to intuitively learn more about the topic they’re exploring,” she said.

According to Kinya, with new breakthroughs in generative AI, Google is reimagining what a search engine can do and is bringing these powerful new capabilities to Search in a bold and responsible way. (NAN)