Google, CIIFA to train 8,000 youths in creative industry skills

The Creative Industries Initiative for Africa (CIIFA), in collaboration with Google, is launching the second cohort of the Engage Nigeria programme, a transformative initiative aimed at equipping 8,000 youths with creative industry skills.

Engage Nigeria is part of the Skills Sprint initiative launched in 2023 to equip 20,000 Nigerian women and youths with vital digital skills.

Building on the success of its inaugural cohort, which saw over 2,200 participants receive valuable training and mentorship, Engage Nigeria continues to provide comprehensive training in music business and production, events planning and management, cinematography and videography, animation, graphic design and content creation.

Godwin Tom, founder of CIIFA, said its mission was to empower the next generation of creative professionals in Africa and that partnering with GOYF Community allowed it to reach more young talents in Eti-Osa 02.

Olumide Falegan, Manager, EMEA Music & Culture at Google SSA, highlighted the significant potential he saw in Nigeria’s youths, stating, “Digital technologies are not just tools, they are catalysts for endless possibilities. Through these platforms, our young talent can emerge as key contributors to the digital economy.”