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Friends celebrate Babaeko for attaining global recognition

Friends of the CEO of X3M Ideas, Steve Babaeko, at the weekend hosted celebrities from all walks of life alongside his associates to a get-together…

Friends of the CEO of X3M Ideas, Steve Babaeko, at the weekend hosted celebrities from all walks of life alongside his associates to a get-together in Lagos to celebrate his recent recognition by AdWeek as one of the Top 100 Creatives in the world in 2019.

The event featured tributes, laughter, cocktail drinks, canapés and music as friends, family and associates gathered at The George in Ikoyi, Lagos to honour Babaeko.

A host of celebrities in attendance at the event include famous Nigerian actress, Omotola Jalade-Ekeinde; Singer, Praiz; DJ Spinall; On-Air Personality, Gbemi Olateru-Olagbegi; media entrepreneur, Fade Ogunro; Lamide Akintobi; Comedian and MC, TeeA; BHM CEO, Ayeni Adekunle and Toni Kan.

Others were the Publisher of YES Magazine, Azuh Arinze; CEO Red Media, Debola Williams; Publisher, Brand Crunch, Lekan Babatunde; Chief Strategy Officer, EbonyLife Films, Eunice Omole; CEO Plaqad, Gbenga Sogbaike; Creative Director, STB McCann Lagos, Samson Adeoye; Assistant General Manager, Operations, Channels Television, Kingsley Uranta; CEO ID Africa, Femi Falodun; CEO Smooth Promotions, Ayo Animashaun; Ace Producer & Director, Femi Odugbemi; Supervising Producer, CNN Africa, Stephanie Busari and CEO Daria Media Ltd, Kadaria Ahmed, amongst others.

The annual honorary list was created by Adweek to celebrate trendsetters and innovators in creative industries across the globe whose ideas are advancing advertising worldwide.

Also, Steve’s wife and ace photographer, Yetunde Babaeko, their three sons and other members of his family also graced the occasion to honour Steve for his distinctive contribution to the Nigerian advertising and creative industry.

Speaking at the event, Steve said: “I’m glad that Nigerian Creatives and companies are rising up to change the African narrative and tell original stories. We are not erasing our history, we are simply redefining the future and this is birth from a place of passion, as well as hard work.

“I feel honoured to be celebrated today. We will keep pushing boundaries and changing the way Africa is perceived. We will continue inspiring younger generations and challenge practicing creatives, because this is how we can move Africa forward.”

Steve Babaeko, with wife, Yetunde and their three sons.

It will be recalled that AdWeek – a leading source of news and insight serving the brand, advertising and marketing ecosystem – had recently named Babaeko among the 2019’s Most Fascinating People in Marketing, Media and Culture across the world, tagged: “AdWeek’s Creative 100.”

Other international accomplishments by Steve Babaeko include being on the jury of the New York Advertising Festival in 2016, 2017 and 2018; serving as a judge at The Loerie Awards in 2017; and recently sitting on a panel at the Cannes Lion International Festival this June.

Steve Babaeko is the Vice President of the Association of Advertising Agencies in Nigeria (AAAN), and an associate member of the Advertising Practitioners Council of Nigeria (APCON).

His firm, X3M Ideas – a leading advertising and media production company – has also won numerous awards including the Marketing World Awards, Cristal Awards, and Lagos Advertising and Festival Awards.

Steve founded X3M Ideas, a digital advertising agency, in 2012 after an amazing advertising career that spanned over 15 years.

The agency, today, is present in over four African countries, catering to some of Africa’s biggest brands like Globacom, Dangote and MultiChoice.

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