French Embassy sponsors 20 Nigerian firms to global film festival

The French Embassy, as part of its commitment to support industry development, has partnered with the Nigerian International Film and TV Summit (NIFS) to sponsor a Nigerian delegation, comprising about 20 companies, to the MIPCOM.

The annual trade show for the television industry to be held in Cannes, France, will come up between the 21st to 24th of October 2024.

MIPCOM is the mother of all entertainment content markets globally with over 11,000 delegates, 3,500 buyers, and over 100 countries represented with more than 320 stands.

The market combines a high-end conference setup with sessions on Connected TV Summit, Streamers Talk, MIP Global FAST & AVOD Summit as well as a networking lounge including a bar area, alongside a dedicated ‘Tech Demo zone’.
Over the course of four days, participants will engage in networking, knowledge sharing, and collaborative efforts aimed at pushing Nigerian content to the global forefront.

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Industry professionals, TV catalogue rights holders will come together to explore new opportunities and address the challenges facing the industry.

Consul General of France in Lagos, Laurent Favier, stated that after supporting a stand for Nigerian Animation Studios at Animation Film International Market in Annecy for the past three years, the French Embassy in Nigeria will be providing Nigerian industry professionals with an umbrella at MIPCOM.

This stand, according to him, will be hosting more than 15 studios that will sell their movies, TV series, and TV shows to international broadcasters and platforms.

The founder, NIFS, Ijeoma Onah, expressed excitement at the level of support from the French Embassy to film and TV professionals with a Nigerian Pavilion at the largest global content distribution market, MIPCOM Cannes.

“Through this partnership, our resolve to continue to drive international business for local Nigerian companies has been reinforced and with the Nigerian International Film and TV summit, we remain committed to the huge international revenue opportunities through licensing of local programmes because this market and it outcome will definitely elevate and transform the dynamics of international distribution for local companies in Nigeria,” she stated.