A pan-African automotive aftermarket platform, Fixit45, has been launched with a view to providing affordable repair services and redefining the service experience for car owners and corporate bodies.
It said the digital solution is coming against the backdrop of rising demand for quality automotive repair and maintenance services occasioned by the increasing vehicle age and poor state of many Nigerian roads.
The tech-enabled automotive aftermarket platform expressed its commitment to redefining service experience and enabling value-creating interactions across stakeholders within the automotive aftermarket segment.
Fixit45 combines an online-to-offline strategy and unique approach of deploying digital technology with local expertise to deliver service across the verticals that include auto services, auto parts sourcing, auto care, refurbishment, roadside assistance, and repair financing.
Founder/CEO Justus Obaoye said Fixit45’s believes that quality repair and maintenance services ensure a fixed level of vehicular reliability which in turn improves the chances of economic mobility and productivity.
He said: “Traditionally, individuals and corporates own new and used vehicles that will need to be upgraded, repaired, serviced, and maintained.
“Following the pandemic, a trend that has now emerged has seen many preferring to repair and or upgrade their existing vehicles in order to enhance their mobility assets and trade-in value, as opposed to buying new or foreign used cars.
“Quality repair and maintenance regime are pivotal to optimizing the performance, service life, and reliability of these vehicles.
“At Fixit45, we are leveraging technology to address fundamental issues in the fragmented auto aftermarket space and liberate people and businesses from the clogs that have prevented them from enjoying their mobility assets.
“We are empowering the market with data to drive decisions, building the much-needed trust and transparency in an opaque segment and layering delightful customer experience bolstered by service excellence.”
On his part, Co-founder & CTO, Abdulazeez Ogunjobi, said, “Technology is at the heart of all that we do. The platform provides a seamless, collaborative infrastructure for these interactions to occur and be moderated for compliance and accountability.”
