FirstBank partners Freedom Park to boost arts industry

Through the programme, the Bank developed a strategic sponsorship arrangement with Lork Enterprise LLP, managers of Freedom Park, British Council, and Ebony Life Television.
The bank said at a press briefing in Lagos that the First@arts initiative was driven by the quest to promote entertainment as a veritable vehicle for cohesion amongst family and friends, and it demonstrates the bank’s dynamism as a provider of  services that meet the needs of its customer base.
Mrs. Folake Ani-Mumuney, FirstBank’s Group Head, Marketing and Corporate Communications said the initiative would provide a bigger platform to drive several arts and theatrical performances and television programmes whilst exploring several new, relevant and engaging avenues to create entertainment and value for its teeming audience across the globe.
She said the Bank’s partnership with Lork Enterprise LLP, managers of Freedom Park, British Council, and Ebony Life Television is based on their rich pedigree to deliver credible performances as well as drive arts and culture over several years.
Freedom Park and British Council Nigeria have become rallying points for arts and theatre performances in Lagos and Nigeria and have captured the attention of the local and international community, arts loving Nigerians locally and in the diaspora. Just recently, Freedom Park received a certificate of excellence from Trip Advisor, a leading search site in the hospitality industry.
The CEO of Lork Enterprise LLP, Mr. Theo Lawson said Freedom Park was designed to create a platform for dialogue between the arts and the community. According to him “the partnership with FirstBank will totally change our capacity to engage and promote the bountiful latent talent we regularly come across as well as provide a rich menu of entertainment and experience for our visitors”.