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First Bank: The brand that makes Nigeria proud

Winning the number one banking brand in Nigeria for six consecutive years has confirmed First Bank as a brand of note in the midst of…

Winning the number one banking brand in Nigeria for six consecutive years has confirmed First Bank as a brand of note in the midst of global banking giants as reinforced by The Banker magazine of the Financial Times Group and Brand Finance, London, UK in their 2017 global banking brands ranking.

 The bank ranked with $301 million brand value, ranked 357 in the world to lead the Nigerian order. Other Nigerian banks in the ranking include Guaranty Trust Bank ranked 395 ($258 million), Zenith Bank ranked 414 ($247 million), Access Bank ranked 476 with a brand value of $182 million and the United Bank for Africa with a brand value of $172 million ranked 487 in the world.

First Bank is however the only Nigerian bank in the top 10 banking brands in Africa along with nine other banks from South Africa, Egypt and Morocco.

The award which is very coveted in the global financial industry confirms First Bank operates in the proper path and it is not surprising that the bank has won many accolades amidst the economic turbulence the country is facing.

 Other recent awards clinched by the bank include the ‘Best Private Bank in Nigeria’ from Global Finance of the USA; the “Best Retail Bank in Nigeria” award by The Asian Banker for the fifth consecutive time; Interswitch’s recognition as the first financial institution in Nigeria to achieve sustained transaction volumes of 100 million transactions twice in one year; FirstMobile, the bank’s mobile banking platform, recorded a milestone in its user numbers with the attainment of one million active users and also reached N1.3 trillion transactions mark in its short period of launch. 

First Bank also became the first financial institution in Nigeria to achieve the latest version of ISO quality standards: The Quality Management Systems certification ISO 9001:2015 from the International Standards Organisation (ISO). The certification is proof of the bank’s demonstrated ability to consistently provide products and services that meet customer needs as well as applicable statutory and regulatory requirements.

Also, The Banker accolade is a clear indication that First Bank has continued to lead the pack and consistently outperform others despite economic headwinds. This is indicative of the creativeness of the First Bank team led by Dr. Adesola Kazeem Adeduntan, a chevening scholar whose stamp on the bank has positively reinforced its operations. 

A bank committed to service and nation building, First Bank, makes significant contributions to the Nigerian economy and has strengthened its role through the First Bank Impact Series, the policy and thought leadership initiative of the bank.

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