First Bank of Nigeria Limited has been ranked the second “most admired financial services brand” in Africa for the second year.
This was at the 2021 Brand Africa 100: Africa’s Best Brands event held on Africa Day on May 25.
Brand Africa is an intergenerational movement to inspire a great Africa through promoting a positive image of Africa, celebrating its diversity and driving its competitiveness.
In a statement, the bank said it had over 127 years of operations across its subsidiaries in over six countries across three continents.
The bank’s international business presence includes FBN Bank (UK) Limited in London and Paris, FBNBank in the Republic of Congo, Ghana, The Gambia, Guinea, Sierra Leone and Senegal, as well as a Representative Office in Beijing.
Appreciating the recognition on behalf of the bank, the Chief Executive Officer, Dr Adesola Adeduntan, said, “We are grateful to Brand Africa for the back-to-back recognition as the ‘Second Most Admired Financial Services Brand in Africa’.
“This is a testament to the impactful role we are playing in promoting socio-economic development in Africa, which includes being at the forefront of bridging the financial inclusion gap, as well as our commitment to supporting Small and Medium Enterprises because of the critical role they play in economic growth and development.”
He further noted that FirstBank had created a functional ecosystem for SMEs to thrive through various value adding solutions and value propositions.
The bank recently won the 2021 “Retail Banking CEO of the Year Nigeria”, “Most Innovative Retail Banking App Nigeria” and “Best CSR Bank Nigeria” awards by the Global Banking and Finance magazine.
