An e-commerce platform designed for small and medium-sized enterprises (SMEs) in Nigeria and rest of Africa has been launched.
MyShopLauncher (MSL) platform is a no-cost, no-code storefront and was rooted in the recognition of the struggles faced by African merchants managing their businesses manually.
Beyond transactions, MSL focuses on building real connections, offering educational resources, and providing unwavering support to empower business owners on their journey to success, according to Head of Product, MSL, Akintunde Opawole, who spoke at platform launch in Lagos at the weekend.
Opawole said the MSL team embarked on a journey that involved extensive conversations with entrepreneurs, surveys, and rigorous testing of theories.
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This process, he said, led to the development of a product that not only offers a no-code e-commerce storefront free of charge but also reflects a genuine commitment to the welfare and growth of SMEs.
“At MSL, we believe that the success of SMEs is not just about transactions; it’s about building relationships, understanding aspirations, and providing unwavering support. Our platform is not just a tool; it’s an extension of our commitment to the dreams and growth of African business owners”, he said.
