Firm develops CRM solution for small businesses

A global technology company, Zoho has developed a pipeline-centric Customer Relations Management (CRM) software named Bigin, designed specifically for small and micro business owners.

Bigin was designed to provide a simple solution for small businesses to keep track of their customers and improve customer relationships without having to worry about high costs or complicated features, the firm said.

Zoho’s country manager for Africa, Andrew Bourne in a statement described small businesses as the heart and soul of communities, noting that, Bigin was created to help small businesses achieve maximum growth with a minimal learning curve.

“With business owners struggling more than ever right now, our goal is to bring world-class customer relationship management technology to every sized business at an extremely affordable price.

“Using the product, small businesses can stop relying on dozens of spreadsheets to manage customer activities and instead move to a CRM that is easy to use and allows them to focus on growing and building strong customer relationships,” he said.