Nigeria’s newly appointed Special Adviser on Culture and Entertainment Economy, Hannatu Musa Musawa, has outlined plans to boost growth in Nigeria’s creative economy.
Musawa, who said this at a briefing, added that the goal is to deliver a national strategy that supports President Bola Tinubus’ plan to double the national economy to $1trillion within eight years.
“As demonstrated by the bold decisions made thus far by the president, this administration has a transformative agenda that has the Nigerian people at its core.
“The developments planned in the creative space will reflect this by ushering in a new era where the government engages with and supports the extensive talent in the country in building a vibrant sector on par with global cultural capitals.
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“Dubbed Destination 2030, the initiative aims to unify all the sectors in the space under a single vision to position Nigeria as Africa’s creative, cultural and entertainment capital,” she said.
According to Musawa, a robust creative and cultural economy can be a significant catalyst for growth and presents an opportunity for Nigeria to leapfrog its current development trajectory.
