Fayrouz has been announced as the official soft drink of the ongoing Lagos Cocktail Week holding in Lagos.
The event, which sees cocktail connoisseurs gather to learn and unwind, was launched in Nigeria four years ago by Lara Rawa MD, Eventi Cocktails.
A statement from the company said the premium soft drink will be present at the Federal Palace Hotel serving up Fayrouz-inspired cocktails and mocktails at the Cocktail Village.
“Fayrouz, a perfect mixer for all occasions, will re-introduce its signature cocktails from the “Omoge” “Fay Martini”, “Ultimate Lady”, “Virgin Royalty” and decadent Fayrouz cocktail” amongst others to consumers who visit their stand at the Federal Palace Hotel.
“On Thursday, the event will reach fever pitch as the Awards Night holds on that day. Fayrouz, the official soft drinks partner of the Lagos Cocktail Week, is also the sponsor of the Best Cocktail Bar in Lagos category.
“This category recognizes and celebrates bars which consumers have visited and validated their drinks, both cocktails and mocktails.
“Fayrouz is a premium sparkling soft drink for the discerning ‘matured consumer’ and is also very popular among upwardly mobile individuals as a beverage mixer because of its smooth, well-balanced fruit flavours that blend beautifully with different elements that make up the perfect cocktail.
“Four Years ago, Fayrouz spotted the rising trend of drinks blending and fast-rising cocktails industry and launched “Fayrouz Original Mixer” consumer activation across major cities in Nigeria, where consumers and mixologists were first introduced to the Fayrouz signature cocktails series.
“The result was a platform that affirmed Fayrouz Premium Sparkling Soft drink as the perfect mixer because of its perfectly blended fruit flavours and smooth finish that makes it the ideal Soft drink choice for uniquely crafted cocktails,” the statement read.
The event which started two days ago will be wrapped up later tonight.
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