The Founder and Chief Executive Officer of a new fashion blog and online boutique christened “The Fashion Knot,” Francoise Merus, has said that venture into the industry is a product of passion and an age-long dream.
She said the passion has found a breath of life through the registeration and establishment of her brand “The Fashion Knot’.
“For years I’ve worked with fashion and boutique owners and I’ve done promotions for them and I’ve seen their success time and time again. I’ve helped many business owners take their businesses from $0 to thousands of dollars in days. I’ve worked with their marketing and branding strategies and I’ve seen their income skyrocket all through selling clothes and having the perfect price points and profit margins,” she narrated while highlighting her mission and what she hopes to bring to the table with the brand.
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“The fashion knot was created in order to provide high end dresses at affordable prices. And it is an online store that also provides style suggestions and we truly help to bring the experience to life when shopping with us at The Fashion Knot,” she noted.
The CEO said the Fashion Knot wass created for the women with impeccable taste, for the women who like to be overdressed, and for the women who enjoy affordable luxury
“All I wanted was sophisticated, elegant, and impeccable pieces that I could sell to represent The Fashion Knot. It wasn’t long before I found a few good vendors in the fashion district that were offering to work with me.
“Fast forward to now I have systems in place and my business is doing great thus far. Of course, things can only go up from here, and next up is building my team,” she added.
Francoise revealed that she battled fears to get The Fashion Knot running, admitting she almost quit despite having done all the paperwork to get off the ground. With the experience, she advised all startups to stay the struggle and fight.
“To anyone reading this: Never allow fear to stop you from your dreams! Never allow doubt to stop you from doing the research to see what’s needed to achieve a goal.The Fashion Knot will become a household name. That is the goal,” she said.