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EXMAN unveils certified Brand Ambassadors’ programme

The Experiential Marketers Association of Nigeria launched a programme tagged the Certified Brand Ambassadors’ Programme in Ikeja recently. At the launch attended by over 40…

The Experiential Marketers Association of Nigeria launched a programme tagged the Certified Brand Ambassadors’ Programme in Ikeja recently. At the launch attended by over 40 EXMAN Agency personnel, the President of EXMAN, Dr. Rotimi Olaniyan traced the importance of Project Personnel called Brand Ambassadors in the Experiential Marketing/Client Management Ecosystem.
According to him, Brand Ambassadors are key personnel representing agencies on the field to deliver on client briefs as the agencies seek to bring meaningful brand experiences alive. He noted the importance of tooling the Brand Ambassadors appropriately as they undertake their duties.
The Chairman of the EXMAN Committee on Training and Capacity Building, Mr. Tunji  Adeyinka, explained that the Brand Ambassadors’ Programme has three different pillars. The first pillar is the Register of Brand Ambassadors which will assign a unique number to each Ambassador anywhere in Nigeria. The register will also carry the profile of every Brand Ambassador so that EXMAN member agencies can view the profile of the BA before considering them for employment.
 

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