Willsher previously held the position of chief commercial officer and acting chief executive officer, replacing Steven Evans in August 2013.
In under a year of his leadership Etisalat has recorded over 20 percent growth in its customer base, increase in spend-per-customer, significant strengthening of margins, and has maintained the number one position on customer satisfaction.
Willsher, a physics graduate from the prestigious University of Oxford with a Master’s in Management from McGill, started his career in brand management at Procter & Gamble. He joins Etisalat Nigeria with over 20 years’ experience in telecoms