Emirates Skywards, the loyalty programme of Emirates and flydubai, has marked 20 years of excellence, with a milestone of 27 million members.
It rose from a million members in 2005, and over 32,000 till date are founding members.
To celebrate the 20th anniversary, Emirates Skywards offered members double Tier Miles on any flight booked by 10 December, for travel until 31 March 2021.
Emirates in a statement said founding members could earn double Tier Miles and double Skywards Miles on any flight booked by 10 December, for travel until 31 August 2021.
Emirates Skywards members come from more than 180 countries, including: 3.5m members in the United Kingdom, 2.7m in the United States, 2m in Australia, 1.9m in India, and 1.9m in the United Arab Emirates.
The loyalty programme currently has nearly 200 partners, including: 16 airline partners; more than 100 hotel partners; 33 financial partners, 22 retail and lifestyle partners, seven car rental partners.