Digital tech key for indigenous contents — Pantami

The Minister of Communications and Digital Economy, Dr. Isa Ibrahim Pantami has stressed the need for Nigeria among other nations to embrace digital technology to promote its indigenous contents.

The COVID-19 pandemic, which ravaged the global economy ,he said has compelled nations to adopt and deploy digital technology.

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Pantami who spoke at the launch of Arravo, a new identity from BCX Nigeria in Lagos encouraged all stakeholders to promote local content and produce what the nation needs.

“Government will support Arravo to achieve this,” he assured.

“Digital economy is currently dominating the world economy. According to Oxford Economist, four years ago, the digital economy was valued at $11.5 trillion and at that time, it was up to 15.5percent of the entire world economy. Digital Economy in the United States of America, in 2017, created up to 5.1 million jobs.”

The Managing Director and Chief Executive Officer of Arravo, Mr. Ayo Adegboye noted that with the rebranding, the company  is on its way to becoming the industry giant, noting that it will be collaborating with industry players to achieve its goal of becoming the industry giant.

The new brand identity he said it will be to engage, disrupt and deliver.