In an age when globalization has interconnected customers and democratized information across markets, there is the urgent need for organizations to embrace digital innovation to equip themselves and acquaint themselves on how customers think, act, express themselves and connect with one another in the Digital Age so as to leverage that understanding for better engagement and relations.
Speaking at the Marketing Edge national stakeholders summit in Lagos, the Group Managing Director of SO&U limited, Mr. Udeme Ufot, MFR, frpa, while delivering the key note speech on “Marketing Paradigms in the Age of Digitalization” challenged organizations to be more receptive to digital innovation for marketing because key marketing paradigms have been seriously challenged or transformed, sometimes in ways we never imagined.
Today, technology is democratizing information with its ubiquitous spread and transforming customer choices which are changing the market place.
