Dettol Nigeria has partnered with Shoprite Nigeria towards sensitising Nigerians on hand hygiene habits in order to protect them against diseases.
In a statement yesterday, Dettol said that their drive would focus on utilising the in-store announcement system and use of leaflets across all Shoprite outlets in Nigeria to educate the public about the need to adopt hand hygiene practices so as to decrease the rate of related illnesses.
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The statement indicated that Dettol will be offering special discounted products in all Shoprite stores across the country to ensure that Nigerians have access to protection against preventable diseases.
The Marketing Director, Reckitt, Sub-Saharan Africa, Tanzim Rezwan, said, “This year’s Global Handwashing Day’s theme: ‘Unite for Universal Hand Hygiene’, calls on society as a whole to collaborate and expand the vision for widespread access to and use of hand washing with soap and water to prevent avoidable illnesses.
“Hence, Dettol’s partnership with Shoprite sees us take a positive step to fulfilling our purpose of hygiene education to millions across the country to drive habit change and attitude towards hand hygiene.”
The Head of Category Management, Shoprite Nigeria, Babatunde Amadu, said the organisation was excited about the partnership with Dettol “as it is important that we all collectively fight against germs to curb diseases and reduce the mortality rate in the country.”
He said as a business, they understood the importance of having healthy customers, and therefore, hoped the partnership would help to bring more awareness to cultivating hand hygiene habits.
