Reckitt Benckiser Nigeria and the Federal Ministry of Water Resources have signed a Memorandum of Understanding to partner on a national campaign to achieve a cleaner and healthier Nigeria.
The MoU for the campaign tagged The ‘Clean Naija Initiative’ was signed in Abuja on Thursday, March 14, 2019.
The Minister of Water Resources, Engineer Suleiman Hussein Adamu said they hope to achieve behavioral change through the project.
He said “With this partnership between RB Nigeria and the Federal Government, we hope to build a greater level of awareness and achieve behavioural change amongst Nigerians, such that will lead to more hygienic practices and ultimately, a healthier population.”
The General Manager for RB, West Africa, Dayanand Sriram, explained that the Clean Naija Initiative was developed as an all-inclusive campaign with various levels and phases aimed at creating awareness, education and driving behavioural change to achieve a cleaner and healthier Nigeria.
He said “Our clear objectives are: to reduce diarrhoea related child mortality in Nigeria in line with United Nations Sustainable Development Goals of 2030, to reduce Malaria related deaths in Nigeria, and to reduce open defecation menace in Nigeria.”
Reckitt Benckiser, the makers of Dettol Antiseptic brand have over the years developed a number of programs committed to tackling public health and hygiene issues.
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