Dangote retains Most Admired Brand ranking for 5 years

Dangote Industries Limited (DIL) has again emerged as the most Admired Brand in Africa for the year 2022 being the fifth consecutive year.

Dangote won awards in eight categories, on Wednesday at the award presentation organised by Brand Africa in Lagos.

The other awards include: Most Admired Nigerian Brand, West Africa’s Most Admired Brand that symbolises African Pride; West Africa’s Most Admired African Brand, and Most Admired Nigerian Brand in Africa, among others.

Founder and Chairman of Brand Africa, Thebe Ikalafeng, stated that Dangote has remained a stalwart global African brand and symbolises African pride. He added that Dangote has also moved up a rank in the Top 100 most admired brands and retains its #1 Made-in-Nigeria brand rank.  

Ikalafeng, giving an insight into the process of selecting the winners, said the rankings are based on a pan-African survey covering over 25 countries, which collectively account for an estimated over 85% of Africa’s population and 85% of the continent’s GDP.

In a recent issue of the Brand Africa 100: Africa’s Best Brands rankings, Dangote and MTN retained their statuses as the most admired African brands recalled spontaneously and when prompted, respectively.

Group Chief Commercial Officer, Dangote Industries Limited, Rabiu Umar, who received the awards, said Dangote has risen a notch higher as a global brand with the export of Dangote Fertiliser to many countries of the world.

“People now identify with the brand and in all the countries where we operate, Dangote Cement has become a reference point,” he added.