‘Dangote now a global brand’

Senior Advisor to the Dangote Group, President Ms Fatima Wali Abdurrahman, Wednesday described Dangote Group as a global brand due to the presence of its high-quality products in Africa and the global market.  

Ms Abdurrahman, who spoke at the ongoing 16th Abuja International Trade Fair, said the impact of Dangote products like the newly launched fertilizer and others were currently being felt outside the shores of Africa. 

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She said: “Our interest is beyond profit-making, but supporting government in job creation, reducing poverty and engaging in unprecedented philanthropy. In achieving these, we respect the laws of the land where we operate. 

“The revolutionary impact of our brand will further be seen with the completion of the 650,000-bpd oil refinery.” 

She said the theme for this year’s Trade Fair, ‘Exploring Opportunities of the Africa Continental Free Trade Area (AFCFTA)’ is apt for the Dangote Group given its presence in over 10 African countries. 

According to her, the company is participating in the trade “because we are convinced, like other business groups, that companies deepen their sales and market when they integrate Trade Fairs into their multi-channel communication strategy, especially as it pertains deepening our African market.’