Starting the year with haute-couture designs, Yewande Victoria Aghwana, the founder of Yedrick, unveils a set of avant-garde styles represented in her 2024 Daisy Collections. A renowned fashionista, Yewande’s collections have evolved from conservative styles with puffy sleeves to shimmering fabrics laced with sartorial creativity. She is an innovative and eccentric designer whose style is characterised by sustainable fashion and youthful exuberance.
The theme for the 2024 Daisy Collection centres on an eclectic style of fashion with a touch of professionalism. It blends minimalistic silhouettes and an exotic ensemble that indicates a professional and chic look. The Daisy collection comprises five distinct designs, each capturing the sophistication and high fashion taste of the cosmopolitan fashionista who values bespoke statement pieces.
The first collection of Yedrick’s 2024 Daisy Collection is ‘The Racheal’s jumpsuit’, a combination of neutral and energetic colours. The designer chose a simplistic yet modern jumpsuit styled for the fashion-forward woman. The jumpsuit is embellished with three different colours: black, orange, and white. The designer opted for a black turtleneck neckline in the same colour as the trousers. Adding a twist and a flair of originality, there is a three-step flat top at the waistline of the jumpsuit.
The Racheal Jumpsuit has a structured silhouette that accentuates the model’s body shape while providing room for comfort and convenience. The full-length sleeves give the outfit a proper fit away from the conventional over-stretched sleeves. Initially created as a functional garment for parachuters in 1919, the jumpsuit has evolved. Over the years, various designers have churned out glamorous jumpsuits, from denim romper suits to elegant geometric patterns. Taking an innovative and daring approach, Yedrick moves out of the norm with this sleek style.
Opting for a business casual dress code, the designer chooses a lightweight fabric that breathes comfort and ease of movement. The use of satin for the three-step flat stop adds a touch of vibrancy and distinction to the style.
One of the strengths of this innovative piece is the colour palette. The mixed-match fashion heightens the attractiveness of the outfit coupled with the delicate attention to trimmings. From the sleeve to the turtleneck down to the tailored trousers, Yewande finds a balance between elegance and convenience.
Complimenting the exquisite craftsmanship of this apparel, the choice of model and strategic photographic pose gave out a bespoke look. The designer’s choice of a natural and subtle look for the model aided the beauty of the style. The smoky eyes, glossy lips, and perfect eyebrow ridge radiate a bold and astonishing professional outlook. Also, the minimal use of accessories enhanced the distinct style, while the hair bun completed the theme of this fashion collection.
While Yedrick transported us to the future with this cosmopolitan jumpsuit, the finishing of the three-step flat top could have been exquisite to hide the lines and create a seamless fusion. Overall, Rachael’s Jumpsuit has commercial viability as it screams elegance and professionalism. It is a comfy outfit for any fashion-forward woman who wants to make a statement. Any woman who wants to go out of the conventional corporate blazer and trousers can decide on this striking jumpsuit.
Timeless Dress
Timeless fashion is a regal style that always stays in style. Whatever season or trend, timeless fashion is known for longevity. Over the years, fast fashion has been bamboozled by fast fashion, as the younger generations are more interested in fast trends rather than timeless pieces. It is indeed appealing to see a fashion brand prioritise sustainability over quantity. Using eco-friendly materials, Yedrick introduces its second apparel item from the 2024 Daisy Collection: The Timeless Dress.
The slim-fit brown midi dress is enchanting. It outlines the model’s pear-shaped curves and glistening skin. This ethereal beauty evokes fashion that transcends trends. The designer’s choice of garnishing this simple midi dress with brown organza ruffles across her shoulder elevates this minimalistic attire. The cashmere fabric and organza blend perfectly with the model’s body structure. With a monochrome outlook, the designer’s choice of a one-colour fabric showcases simplicity. The dress has high-quality seam finishes, consistent stitches, and lined darts. The keen attention to detail and flawless execution deserve applause.
Regarding fit and functionality, this striking dress complements the model and allows it to move freely without restrictions. However, the organza ruffle is the highlight of this brown midi dress, as it embodies creativity and refinement. The choice of colour and fabric is an added advantage to this collection. Moving over to the styling choices for this garment, the nude makeup made the dress the centre of attention. It was sleek and complimented the air bun hairstyle.
The timeless dress is relevant to the current high-fashion trends. People, especially fashion enthusiasts, want dresses that accentuate their curves while allowing them to move freely and comfortably. This dress has the potential to earn the designer massive sales due to high market demands, as it is perfect for any occasion. On the other hand, incorporating some embellishments on this dress could increase its desirability.
Eunice Set
After displaying two electric designs, Yedrick unravels the third style: The Eunice Set. This spectacular look takes a step away from the other styles by opting for a mixture of green and purple patterned Ankara bishop collar shirt and purple trousers. A more colourful outlook, purple and green are contrasting colours that complement each other and are attention-grabbing regardless of the style.
Away from the bright colours, the construction of the outfit is another attraction. The well-patterned prints across the bust and collar neck uplift the intended professional look. Yedrick’s choice of buttons and bishop sleeves instead of a plain top with regular sleeves is a good fashion decision. Straight stitches and excellent execution of the circular prints around the bust are flawless.
Matching this Ankara fabric with a straight-leg purple trouser creates colour harmony. The purple dots on the shirt fabric blend in entirely with the trousers. If Yedrick had opted for a green straight-leg trouser, it would have been a fashion faux pas.
The two external pockets by the side of the trousers and the straight darts helped with the overall fitting of the Eunice set. Regarding body structure, the bishop collar shirt and trousers complement her and evoke professionalism.
The choice of outfit is significant because clothing shapes people’s perceptions. The Eunice Set creates this rare opportunity with excellent styling for fashionistas who want to enjoy the perks of working in a corporate setting while displaying their creative ingenuity. From the model’s refreshing hairstyle to her gorgeous black heels and signature boss pose, the Eunice Set is a dapper look.
One of this beautiful outfit’s strengths is the balanced fusion of Ankara and ready-made fabric.
It is a perfect combination of nature and style. Because of the fabric choice, it isn’t easy to recognise the shirt as Ankara from a distance. This avant-garde style with impeccable finishing and smooth hemline leaves no room for doubt of the designer’s ingenuity. It is slim-fitted and comfortable to work in. The sleeves are wide and allow free arm movement, and the trousers are loose at the bottom hem, creating a balance.
Ultimately, the construction quality is top-notch. This statement piece is commercially valuable since fashionable corporate women desire exquisite styles that represent who they are and fulfil their taste for sophistication and elegance.
Every year, fashion brands, critics, and enthusiasts eagerly anticipate the launch of new collections. It is an excellent avenue for innovative fashion designers to showcase their creative talents and styles. These versatile and imaginative designers leverage this gateway to promote their brands and eco-friendly collections. On the other hand, fashion critics and media paparazzi are looking for new statement pieces that command attention.
With the launch of the 2024 Daisy Collection, it is glaring that Yewande Victoria Aghwana’s artistry skills have improved compared to her previous fashion collections. Her collection is marked with elegance, vibrancy, and sustainable fashion. The deliberate use of eco-friendly fabrics in each design shows the brand’s commitment to protecting the earth and promoting environmental sustainability.
This season, Yedrick owned each design by infusing their creative originality. The colour mix-match and three-step top on the waistline of Racheal’s Jumpsuit earmarked the designer’s unique design skills. The second look was timeless, with the organza ruffles and straight-cut dress, which were convenient for any event. Picking up the baton from the last collection, the perfect combination of fabric and seamless finishing packed a punch.
Although the 2024 Daisy Collection has remarkable designs, there is still room for improvement in clear-cut finishing and fabric choice. As fashion evolves, so should fashion brands evolve with their styles. Overall, the 2024 Daisy Collection stuck to its theme of eclectic fashion.
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